+++ Announcement: New show dates for Thailand Lighting Fair +++

Normally we have more local visitors, but we are looking at overseas visitors in the future. At the fair, we have met visitors from Europe and other places, and we are also extending our line of products from LED to include other technology to target the global market. These visitors are very interested by the products that we offered at the booth.

Panasonic has over 40 years of history in Thailand, and we have started with upper-end products then expended our solutions in Thailand. Currently we have 21 companies and 11 factories in Thailand. Right now Thailand is going into IoT and smart city. Most of the local customers are looking for new technologies to bring the smart technology into their homes and projects. We decided to exhibit here to promote all the Panasonic solutions, especially targeting the designer and consultant audiences, because we want to focus on the b2b market right now. The visitors at our booth are looking for smart technology, and want to know what Panasonic offers on the market. They tend to think that Panasonic is more upper-end, but we in fact have lighting solutions, home automation, security system and more solutions which we want to promote in the b2b market. At this fair, a lot of the visitors especially for consultants, designers, and building owners have visited our booth. We have welcomed over 100 visitors on the first day alone. If the feedback for this year is good, of course we will be coming back next year also.

Well-known companies such as NEX and Panasonic have introduced interesting IoT lighting and integrated smart home solutions to the fairs, and leading technologies from around the world have been brought by the global exhibitors. The fairs also provided an excellent opportunity for us have a comprehensive view on lighting, building, security, and other related sectors, creating rooms for cross-industry cooperation.

As a lighting manufacturer for energy-saving products based in China, we have previously established connections with buyers from Thailand through other trade fairs, and our visit has allowed us to meet them face-to-face while encountering new potential business opportunities on-site. I think the Thailand market has a low demand for lighting products, but it still has a lot of potential for targeting hotels and interior design companies.